Projects
Some prominent projects that showcase media, marketing, branding, partnership and sponsorship, and experiential successes. For more information about these case studies or other collaborations, please contact me here.
Macy’s
Brought on as a hospitality consultant to enhance brand’s partnership strategy through experiential dining for 13 flagship stores across North America. Scope and results included:
Identified key store markets that were generating $2M-$3M in F&B revenue encompassing Florida, California, Georgia, Texas, Long Island, and more
Fostered relationships with 40+ restaurants that aligned with Macy’s strategy and values
Brought five establishments to lease contracting stage
Projected $50M+ in potential revenue from new hospitality partnerships
D&D London
Hired as a hospitality and influencer consultant for D&D London to curate a VIP event at Bluebird Restaurant, located in the iconic Time Warner Center. Achievements included:
Produced over 350+ vetted contacts for CRM database
Created custom invitation utilizing D&D’s brand imagery and logo for event with specific RSVP address
Developed partnerships with 10 local luxury residential buildings to drive awareness of venue
Advised on cultural programming and experiential incentives for current and new customers
Generated $50K+ in revenue post event through reservations and private event bookings
NY Men’s Fashion Week / INCA Productions
Selected to be the first business development consultant for INCA Productions in NYC, helping produce Men’s Fashion Week at Industria Studios and Cadillac House along with introducing the brand to new verticals such as automative, spirits, theater, and more. Accomplishments encompassed:
Strengthened relationship with INCA and CFDA by collaborating with sponsors Cadillac and LIFEWATR
Brought prospective new business to shows and fashion experiences - brands such as Porsche, Tesla, Disney, Modern Luxury, and more were added to client pipeline
Initiated $500K+ in potential revenue agreements
HSBC Jade Member Program
Partnered with HSBC to spearhead VIP card Jade’s event programming launching with an exclusive dinner at David Bouley’s new test kitchen in Chelsea, NYC. Deliverables of partnership included:
Provided bespoke concierge services for HSBC’s top three percent clients
Granted access to Quintessentially’s global network of offerings, experiences, and benefits to HSBC Jade members
Collaborated with David Bouley and team in crafting an exclusive, intimate launch dinner of 100+ guests; Chef Bouley personally spoke to attendees and created a custom multi-course tasting menu
Two NY region tentpole launch events generated over $100K+ in revenue
Compass Real Estate x RFR Holding
Secured 100 East 53rd Street, originally one of RFR Holding’s premier residential projects, as a client and helped position the condominium as a premier complex offering residents VIP amenities and services. Partnering with Compass Real Estate and Purple PR, accomplished the following:
Client contract worth $310K for scope of work
Resident concierge services offered through Quintessentially 24/7/365
Hosted a VIP residential launch party showcasing building amenities and condo viewings given by Compass Real Estate
Earned media: 20+ outlets covering opening and social sharing generating 10MM media impressions
Art Basel Miami Beach
Worked, attended, and activated around Miami’s most coveted week of the year. Work successes during Miami Art Week include:
Managed hospitality staff at Miami Convention Center for main sponsor UBS - staffed the welcome desk and VIP lounge
Secured VIP passes for select UHNW clients to various fairs including Art Basel, Design Miami, Scope, and more
Provided concierge services to VIPs and notable clients
Built an experiential microsite for UHNW clients and partners to access all week event programming and experiences in addition to using an exclusive penthouse pop up lounge with BMW as a partner generating over 900 users
Pop up penthouse hosted over 700 guests and five unique events
Executed Morgan Stanley’s Miami Art Week event at the Rubell Museum with nearly 200 guests and a fireside artist chat with Mera Rubell
SBE / SLS Brickell Launch
Hired by C-Level executives at SBE, conceptualized and executed SLS Brickell’s launch party with Limitless Productions. Major highlights were:
Special performance by Boy George
Incorporated a dramatic black carpet arrival
1,000 plus guests experienced SBE’s first hotel and residence project with Related Group
Handled VIP carpet arrivals including Emilio Estefan, Venus Williams, Jose Andres, Sam Nazarian, Jorge Perez, Philippe Starck, and more
Obtained media coverage in major press such as World Red Eye, CBS News, Surface Magazine, Brickell.com, and more
Film Premiere Sponsorships
Negotiated and contracted film sponsorship agreements with legacy studios including Sony Pictures, Warner Brothers, and The Vladar Company.
Warner Brothers - The Great Gatsby: Intimate VIP screening held at MoMa Theaters and after party at Top of the Standard; Talent: Leonardo DiCaprio, Baz Luhrmann, Tobey Maguire, Carey Mulligan, Joel Edgerton, Isla Fisher, and more
Sony Pictures Classics - Blue Jasmine: Screening held at MoMa Theaters with after party at Harlow NYC; Talent: Cate Blanchett, Alec Baldwin, Zac Posen, Jessica Hart, Adrian Grenier, Martha Stewart, Peter Sarsgaard, and more
Sony Pictures - Elysium: Screening at Sunshine Landmark Cinemas and after party at The General NYC; Talent: Matt Damon, Kellan Lutz, Rachel Roy, and more
The Vladar Company - Jeremy Scott: The People’s Designer: LA - Screening at TCL Chinese 6 Theaters with after party at The Roosevelt Hotel; NYC - Screening at The Paris Theater with after party at Provocateur; Talent: Jeremy Scott, Katy Perry, Rita Ora, Skrillex, A$AP Rocky, Vanessa Hudgens, Lily Collins, Paris Hilton, Bella Thorne, and more
LA Premiere of Jeremy Scott: The People’s Designer - W Magazine
Sponsorships incorporated: brand integration and placement on S&R, ticket allocations, after party access, press mentions, and photography reel.
Dom Perignon x Cartier VIP Dinner
Hosted VIP tastemaker dinner with Dom Perignon and Cartier as partners at La Cava, Faena Miami Beach’s private dining room. Prominent highlights:
Dom Perignon provided rare spirit pairings with a multi-course tasting menu curated by Faena’s culinary team
Cartier donated gift bags for all guests
Guests included famed artist Carlos Betancourt, C-level executives, and top clients
$5M in sales revenue generated
Conde Nast Art Gallery Sponsorship
Approached by Conde Nast to be the main sponsor for the opening of the company’s art gallery space at One World Trade.
Fostered and developed relationship with Conde Nast Publications resulting in Quintessentially’s first partner event with the media conglomerate
Quintessentially members were able to have a VIP preview of the space and network with influencers and notables
Anna Wintour and Vogue events team curated the guest list with C-level executives, friends, and industry elite in attendance
Received recognition and mention by Anna during event
T-Mobile
Secured Quintessentially’s first ever sole content scope of work contract with telecommunications brand.
Contract valued at $60K
Curated localized content for customers to interact with while waiting for phone servicing
Launched in New York City and expanded to Las Vegas and San Francisco
Content was uploaded and stored on a customized app platform specifically designed for T-Mobile
The Faberge Big Egg Hunt Finale
Conceptualized a star studded after party event for Faberge to celebrate the unique “egg hunt” campaign where 260 life size eggs were created by famed artists including Jeff Koons, Tommy Hilfiger, Ralph Lauren and more in New York City.
In partnership with Faberge, hosted party at the famous Diamond Horseshoe with over 600 guests benefiting the Elephant Family and Studio in a School
VIP Host Committee: Waris Ahluwalia, Claire Courtin-Clarins, Leigh Lezark, Aby Rosen, Bettina Santo Domingo, and more
Patron, Faust, Paddle8 and DJ Vikas Sapra were partners
Art auction held at Sotheby’s bringing in $1.6M in sales
Faberge and Quintessentially Lifestyle Host The Big Egg Hunt After Party - Guest of a Guest